Risk more than others think is safe, dream more than others think is practical.

— Howard Schulz

This is such an incredible quote by the prolific founder of Starbucks. It’s both powerful, and true. 

It hits me because of the profound reality of the statement. 

“Risk more than others think is safe…”

Getting anywhere in life requires a certain amount of risk. 

However, if you want to do something great, something truly magical, you need to risk even more. 

The thing about “risk” though it’s it’s inherently “risky.” 

Yea, I know right, of course, risk, is risky

You would be surprised how many new entrepreneurs I meet that are “all in.” I talk to them about risk, to which the reply is often short and dismissive, “yea yea, I know risky, you gotta risk for the rewards right” then envision a light-hearted shoulder punch with a smile and a wink.

To which I lean in and start pushing. 

Are you ready to fail?
Are you willing to work tirelessly and longer than all your friends, longer than anyone else, longer than even you expect you’ll need to?
Are you willing to work for the next several years with little or no pay at all?
Are you willing to be told by every single person you care about that you’re being foolish with this endevor?
Are you ready to have the people you care about turn on you, stab you in the back, lie about you?
Are you ready to dump every single penny you have into this?
Are you ready to do all that for the next 3 – 5 years, and then have the business fail to leave you with nothing but tears and debt?

Well then bucko, you ain’t ready.

You need to dream too, hard work alone, risk alone is not enough.

You need to dream and dream big; you need to dream YOUR dreams, not the other guys with the compelling youtube videos, or flashy Facebook marketing. You need to dream authentic, amazing, wonderful dreams that inspire you to take those risks; you know the ones no one else would be willing to take. 

Are you ready?

Are you ready to risk more than others think is safe, dream more than others think is practical?


~Chris Behnke

Inspiration from Instagram post:

“Risk more than others think is safe, dream more than others think is practical” ~ Howard Schultz

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2 thoughts on “Risk more than others think is safe, dream more than others think is practical

  1. James thompson says:

    It resonates with me completely and as a new startup i get all that and it is entirely about risk. About borrowing too much money in the belief that it’ll be ok. That it’s another step forward to a bit more successss. The next big thing. Belief in yourself is the key. The nard part can be making other believe in you. But it is possible. And the bigger it gets. The more people you involve the scarier and riskier you make it because you are affecting other people. That brings responsibility. if you are a good person with good intentions. That’s all good.

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